Image Source: Spatial (ABSOLUT.LAND)

Summary

• The Vodka brand introduced its new metaverse experience, dubbed ‘ABSOLUT.LAND’ which is hosted on Spatial - part of a festival season marketing push around Coachella
• The experience, which is gated to 21+ audiences, includes a mixology game, a virtual dance floor, & a space to watch Absolut’s latest content mini-series ‘Mixing It Up: Cosmos & Culture’ hosted by Matt Rogers