Summary

• Adidas has created a pop-up shop within Karlie Kloss’ Roblox world ‘FASHION KLOSSETTE’ - as Kloss announced on her social accounts on January 30th
• Adidas continues its play of integrating into established third-party Roblox spaces - Karlie’s ‘FASHION KLOSSETTE’ was created August 2023 and has garnered over 28M visits
• Visitors to Karlie’s experience can browse & buy a sizeable collection of Adidas-branded items