Summary

• Adidas has been busy on Roblox these past few months - announcing the arrival of their first dedicated experience on the platform called ‘adidas Outfit Creator’ on March 1st
• Adidas had originally entered Roblox in December, creating pop-up shops in existing, established experiences as a means to sell digital goods to outfit avatars
• The new experience takes Adidas integration a step further, allowing them creative control, as well as a space to cultivate & update over time
• Visitors can try on & buy Adidas-branded items, with new items dropping each week

https://x.com/adidas/status/1763617754144297435?s=20