Summary
- Adidas has entered Roblox for the first time, setting its foundation for digital apparel sales & platform growth
- Its entry includes pop-up stores within seven existing Roblox experiences - visitors can purchase item packs or browse Adidas items on the Roblox marketplace as of December 7th
- Their announcement states that items will be ‘updated on a regular basis’ with new items coming each week
- In addition to Adidas’ branded product, they have partnered with top Roblox creator Rush X to give away & sell collaborative items