Image Source: Retail Dive (Adidas)

Summary

• Adidas continues to make moves in the blockchain space; Their latest activation is a collaboration with move-to-earn crypto game STEP’N
• Adidas & STEP’N have announced a one-year partnership that includes NFT drops, as well as physical items in the future
• The duo’s first activation is a 1,000-piece NFT collection of co-branded genesis sneakers usable in the STEP’N app; The NFTs come in four digital shoe designs & have rarity based on a limited quantity of exclusive colorways
  • The NFTs will be available for 10,000 GMT (~$2,400) via raffle with priority access to ALTS by adidas & STEP’N NFT holders
  • STEP’N promises NFT owners exclusive perks in the future, but remains elusive on details for now
• STEP’N is a mobile app that links to the Solana blockchain & rewards users for walking or running IRL. Users purchase, rent, or borrow STEP’N sneaker NFTs & earn tokens for movement. Learn more here.

https://x.com/Stepnofficial/status/1780164681996411116