Image Source: Adidas
Adidas and Bugatti partnered on a limited-edition connected football boot - er, soccer cleat. The boot, called the ‘adidas x Crazyfast Bugatti’, will have 99 pairs up for auction on the adidas Collect platform from November 8th-11th, 2023.
People who successfully bid, will receive a digital shoebox NFT & will be able to redeem the box for the physical pair & corresponding digital twin NFT. The boot will include a custom box that will have a NFC chip for linking.