Luxury outerwear brand, Moncler, & Adidas Originals have unveiled their apparel collaboration: ‘The Art of Explorers’.
Marketing for the collection was tech-infused - including an immersive shopping experience on Moncler’s website, AI-assisted visuals, & 3,000 free Ethereum NFTs available for claim through the Adidas CONFIRMED app starting October 5th. NFT utility is unknown, but the collection claims to begin ‘life as a digital art piece with a total supply of 3,000. As the adidas web3 journey continues, The Explorer will evolve within the adidas web 3 ecosystem’.