Source: Avenged Sevenfold

Summary

• Since launching a 10,000-piece NFT collection, ‘Deathbats Club’, in December 2021 the heavy metal band Avenged Sevenfold has focused on using blockchain technology to reward their fans
• They have now launched a new loyalty program called ‘Season Pass’ that rewards fans points for completing band-related actions such as streaming music & buying NFC-chipped merchandise
  • ‘Season Pass’ is built on Polygon & includes 25 loyalty tiers, represented by NFTs that are unlocked when points thresholds are reached
  • Loyalty tiers come with perks such as merchandise discounts, access to songs, & the ultimate prize of a band meet & greet