Summary

• Balmain partnered with sneaker customization artist, Ant Kai, to enhance their Unicorn shoe model with his artwork
• The collection is limited to 150 pairs that were available for $1,195 through the Balmain site, which included a crypto payment option, on December 5th
• Each of the pairs comes with a Polygon NFT facilitated by Space Runners that is customizable using a Generative-AI
• The latest activation comes as a follow-up to a similar NFT-paired Unicorn sneaker launch earlier in 2023