
Source: Disney
Summary
- The entertainment company announced a major partnership with Fortnite creator Epic Games, with the intention to expand Disney’s stories within in-game environments
- In addition to the partnership, pending approval, Disney is investing $1.5 billion to acquire a stake in Epic Games
- The partnership will see Disney IP such as Disney, Pixar, Marvel, Star Wars, & Avatar integrated with Fortnite - which has 236 million monthly active players
- In the release, CEO Bob Iger stated this was ‘Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion’