Source: Empire State Building

Summary

• The New York City landmark introduced its new ambassador program, where participants can earn points for visiting & purchases
• Points are non-transferable & tethered to membership status tiers, which unlock free digital collectible NFTs
• Accumulating points & unlocking status tiers come with rewards, including complimentary tickets to observation decks, newsletter access, & more
• Each profile is paired with a digital wallet address, enabling status tier linking via collectibles validated on a blockchain