Source:KIKI.world
Summary
- Estée Lauder was among the latest round of investors for the community-powered beauty brand KIKI World
- KIKI World raised $7 million, including investment from other groups such as a16z crypto, digital fashion group RedDao, & founder of connected clothing brand 9dcc g-money
- KIKI World is a beauty company that puts its community at the heart of their brand
- Members can vote on options such as product & color that determine the products that are created
- Members also receive points for voting, which can be used for product rewards & discounts
- Their platform includes blockchain-tethered profiles & NFC-connected product
- KIKI World is also working on building software that will begin releasing in April 2024 enabling other brands to create their own community-driven activations through a suite of tools