Source: TechEdge AI
Summary
- Estée Lauder continues to lean into innovation with its latest announcement regarding AI on April 26th.
- The company will be partnering with Microsoft to create an AI Innovation Lab that will use generative AI powered by Microsoft Azure OpenAI Service to ‘create closer consumer connections and increase speed to market with local relevancy’.
- The goal is to increase the response time to act on social trends and consumer demands, as well as strengthen product innovation across their prestige beauty brands
- Earlier in April, Estée Lauder announced an investment in blockchain-powered beauty brand KIKI World