Source: Foot Locker (The Heart Experience)
Summary
- Foot Locker is surrounding the Olympics with a web-based AR activation called ‘The Heart Experience,’ which will be live in Paris from July 26 through August 11.
- Visitors can navigate to 12 locations around the city to view the AR content, earn Foot Locker reward points, and redeem them for sweepstakes entries, among other items.
Source: Foot Locker (The Heart Experience)