Image Source: X (Gucci)

Summary

• Gucci announced it’s launching an immersive experience on Apple’s Vision Pro that will be available through the App Store on April 3rd
• The experience will include an augmented version of the short film ‘Who Is Sabato De Sarno? A Gucci Story’, which is about the fashion house’s newest creative director - including a look behind the scenes of his first show: ‘Ancora’
• The Vision Pro experience will allow users to interact with Gucci Anchora products & create their own virtual spaces
• Gucci had previously re-created the Ancora show across metaverses last September, including experiences in Roblox, Zepeto, & QQ