Source: Roblox (HUGO - PLANET HUGO)

Summary

• HUGO BOSS’s younger fashion brand HUGO celebrated the launch of its new HUGO BLUE denim line with a tech-centered launch event in Berlin on March 6th
• The event showcased the launch of PLANET HUGO featuring two interconnected Roblox experiences: HUGO HANGOUT & HUGO FASHION MATCH
• At the time of publishing PLANET HUGO Roblox experience had over 227K visitors
• The Roblox experience includes shoppable HUGO BLUE wearable items as well as the HUGO FASHION MATCH challenge, where players style another person’s avatar in HUGO items; both players then rank how the other did in styling their avatar which earns collectible badges that can be redeemed for UGC items
• At the time of publishing PLANET HUGO Roblox experience had over 227K visitors
• In addition to the Roblox rollout, VIPs at the Berlin launch event received an NFC-chipped denim jacket that connects to a HUGO BLUE experience on Snapchat