Source: Hugo Boss

Summary

• Hugo Boss created a virtual experience with Emperia to coincide with its IRL media, VIP, & influencer event called ‘BOSS House Bali’ supporting the launch of its Spring/Summer 2024 collection
• The virtual experience is an extension of the real-life event, allowing people from across the globe to visit the ‘BOSS House’ & explore it in an immersive format. Visitors can also browse & shop the latest collection, as well as book a stay at the physical ‘Boss House’ location