Source: Hugo Boss XP

Summary

• HUGO BOSS is taking its loyalty platform to the next level with its newly unveiled ‘XP’ program that is backed by blockchain technology.
  • The experience will be tied to the HUGO BOSS mobile app, where members can collect and redeem NFTs through various brand engagements.
  • As part of a multi-year plan to evolve customer loyalty, NFT ownership will unlock exclusive products, services, brand experiences, and offers.
  • The press release also teases product co-creation, digital wearable items, and in-store mobile tap-to-experience services.
• The experience will launch in June 2024 in the UK with the intention for other countries to follow.