Summary

• The hotel company partnered with Paris Hilton & her media company, 11:11 Media, to create a dedicated experience in her Roblox world ‘Slivingland’, which opened August 2023
• Within the experience, players can visit a Hilton Hotel to claim a free UGC item (Harajuku Antlers) & take part in a hotel scavenger hunt - participants have a chance at claiming IRL loyalty perks like Hilton Honors points & an upgraded reward status
• In support of the activation, Hilton recreated a commercial from 2023 spotlighting the star - including Roblox avatars