Summary

• The luxury car company launched the Lamborghini Lanzador Lab on Roblox, where participants can customize their own Lanzador car & race their creation in time trials
• For participating, players will be able to unlock digital items such as racing helmets, backpacks, & hats to dress their avatar
• Lamborghini mentioned the goal of the experience was to ‘engage a new generation of fans & demonstrate its commitment to digital innovation’ - the electric Lanzador car model was unveiled in August & is planned for release in 2028