Image Source: Vogue Business

Summary

• Louis Vuitton has launched its third exclusive product available to Via Treasure Trunk NFT holders
  • The Via Treasure Trunk is a collection of a few hundred Louis Vuitton Ethereum NFTs that were sold to pre-vetted buyers as soul-bound tokens for €39,000 in June 2023
  • Owners of the Via Treasure Trunk were promised the ability to purchase exclusive items with the fashion house promising around 2-3 items a year for the next three years
• The latest product drop is a varsity jacket designed by Pharrell Williams - available for sale to NFT holders for €7,900
  • The item is both a physical jacket & a digital collectible version
  • Physical jackets will be delivered in November or December
• This is the third item that has been made available exclusively to Via Treasure Trunk NFT holders, following an orange monogram ‘Speedy 40’ bag (~€8,500) & the Via Tile Trunk NFT (€6,000)