Image Source: Macy’s

Summary

• The Macy’s Thanksgiving Day Parade featured a Cool Cats balloon, the first-ever NFT-inspired balloon to be in the event
• Cool Cats was selected to appear from a public vote held by Macy’s during the 2022 Thanksgiving Parade
• To celebrate, Macy’s launched a digital parade game featuring Cool Cats avatars & visuals among historic balloons & facts
• Game finishers were able to claim a digital trophy & a limited amount of IRL-connected figurines
• Cool Cats also partnered with Macy’s to sell unique products online & in select stores including a hoodie, plush, & figurine