Image Source: Priceless

Summary

• In its 20th year as presenting sponsor of the Arnold Palmer Invitational, Mastercard leveraged innovative & blockchain-backed technology to create new experiences for visitors of the Florida event
• Activations included:
  • A Connected Golf Hat - 2,000 NFC chip-embedded hats were given away to cardholders, creating an easy way for them to access NFT content captured at the event
  • An NFT Scavenger Hunt - Cardholders could claim four digital collectibles for the opportunity to win prizes & access passes to the 2025 tournament; To participate, visitors needed to set up a MoonPay digital wallet & tap their mobile device at each of the four collectible stalls placed around the event
• All NFTs were minted to the Polygon blockchain
• The experiences were part of Mastercard’s ‘Pass to Priceless’ platform, which intends to enhance experiences using blockchain tech to grant access, exclusivity, & rewards to cardholders; Other experiences by Mastercard include the ongoing 2024 UEFA Champions League play-to-win experience & their Artist Accelerator program

https://x.com/iyk_app/status/1765818276477636963?s=20