Source: Roblox (NBA Avatar Catalog)

Summary

• The NBA opened its second Roblox experience late last year, this one dedicated to selling virtual team and league merchandise.
  • The newer experience, called ‘NBA Avatar Catalog,’ was created with developer F84 and includes a marketplace full of team-branded clothing and accessories, as well as the ability to shoot hoops and earn badges.
  • At launch, the experience included 5,000 free wearable digital wings (UGC) that could be claimed by the first people to complete challenges.
  • The experience has driven over 386K visitors since the launch.
• The NBA also launched its ‘NBA Playgrounds’ experience in November 2023, a game-based 2-vs-2 basketball experience.
  • This experience was created in partnership with Saber Interactive and has over 2 million visits to date.