Source: NBC Sports

Summary

• The official US broadcast partner of the 2024 Olympics has partnered with the International Olympic Committee (IOC) to create a dedicated Team USA space in Roblox (IOC has also partnered with Brazil on a separate regional environment, in addition to the global world created with Visa).
• The Team USA experience includes an obstacle course, a Peacock fan zone, a virtual shop, and the Team USA House featuring Ralph Lauren’s official Olympic collection.
• The activation also features virtual versions of 20 US athletes competing across Olympic and Paralympic events.