Source: Instagram (Nike Melbourne Marathon)

Summary

• At the recent 2024 Nike Melbourne Marathon, Nike and Coinbase offered over 35,000 participants blockchain-based “digital medals” stored as NFTs on Coinbase’s Base network.
• These medals permanently record race times and grant perks, with 60 runners awarded “golden medals” for guaranteed entry to next year’s marathon.
• New users also received a $20 Bitcoin bonus for joining and making their first trade on Coinbase.

https://www.instagram.com/melbmara/reel/DBNoo9sCZDk/