Source: LinkedIn (Snap AR)

Summary

• Nike partnered with Snapchat and the Snap Augmented Reality (AR) creative studio ‘ARCADIA’ to launch a location-tethered activation in advance of this summer’s Olympics in Paris.
• The activation, called ‘Victory Mode’, is in French and made for players in Paris. The experience features AR games and a participant scoreboard, along with ‘a real-time sky compass navigating people to Nike events’.
• The ‘Victory Mode’ AR experience is part of a larger Nike initiative under the same name, aimed at giving French youth the opportunity to discover sports and participate in challenges.