Source: Nike .SWOOSH

Summary

• Nike is making a significant shift in its Web3 approach by centering its efforts on gaming.
• After two years of experimenting with virtual products through the .SWOOSH platform, the company is halting plans for new NFT collections to refocus on delivering enhanced gaming experiences (the company originally teased this direction in their January blog post).
• Nike's updated .SWOOSH strategy will focus on integrating in-game wearables, footwear, and apparel with major gaming partners, blending virtual and physical product offerings. .SWOOSH will serve as the hub for these initiatives, with plans for tournaments and exclusive product releases.