Source: Nike .SWOOSH

Summary

• The .SWOOSH team posted a blog update last week sharing some details of the path ahead for their platform; summarized, .SWOOSH will:
  • Continue to focus on virtual products & ‘joy of collecting’
  • Expand offerings in video games, including in-game wearables that ‘unlock physical apparel & footwear’ IRL
  • Focus on ease for the consumer, developing a way to link game accounts to an individual’s Nike profile to validate item ownership & use items in-world
  • Focus on storytelling, mentioning they will not be starting their own marketplace to sell collectibles on their platform
  • Allow transferring of digital collectibles/NFTs to user wallets that live outside of the Nike ecosystem - enabling the buy/sell/trade of their collectible items; this will also allow collaborators to collect royalties on collectible sales