Source: UNKJD

Summary

• Puma is expanding its gaming and Web3 strategy by partnering with UNKJD Soccer, a mobile game that blends street soccer with fantasy gameplay enabled by blockchain ownership.
• This partnership will bring Puma-licensed characters and exclusive in-game content to the game. By integrating wearable items and other exclusive content, Puma aims to deepen player engagement and build its digital footprint.
• The collaboration is expected to drive the game's popularity as it prepares for its full release in 2025, marking another step in Puma’s ongoing gaming and metaverse innovation.