Summary

• Reebok launched new Twitter and Instagram accounts dubbed ‘Reebok Impact,’ announcing their partnership with AI & metaverse technology company, Futureverse
• The announcements gave small peaks into aspirations to ‘revolutionize digital fashion,’ with video trailers teasing connected sneakers coming in 2024
• Separately, Reebok will also be releasing two new sneaker designs in collaboration with NFT brand VeeFriends, starting December 12th