Source: Glossy

Summary

• The beauty brand launched its first gaming experience - choosing Roblox as the platform with their new activation, ‘Sol de Janeiro Universe’ - also built by Sawhorse
• The experience will remain live through the month of February, where players can earn free UGC items weekly by participating in scavenger hunts & ‘sharing happiness & joy’ by giving compliments through the experience
• At the time of publication, the activation had over 284K visits