Source: Hello Tokyo Friends

Summary

• The Tokyo Metropolitan Government is leaning into new technologies to drive tourism and engagement.
  • The government branch has launched a dedicated Roblox experience, ‘Hello! Tokyo Friends,’ centered on making the city accessible. Visitors can explore districts from the city’s past and present. Players can also participate in games such as a treasure hunt, Sushi Showdown, and the Edo Dash. Since launching in mid-February, the experience has garnered nearly 3M visitors to date.
  • Additionally, they have rolled out a web-based AR experience for visitors in Tokyo. Participants can use a map to find AR check-in locations; when in the area, individuals can scan checkpoints and access the AR camera to take fun, memorable photos.
  • Participants who engage with the AR experience can also unlock Roblox wearable items, which can only be redeemed when the web app is connected to a Roblox account.

Source: PR Newswire (Tokyo Metropolitan Government)