Source: PR Newswire (Toys”R”Us)

Summary

• Toys”R”Us and creative agency Native Foreign became the first to create a brand video using OpenAI’s text-to-video platform, Sora (currently unavailable to the public).
• The video, which was premiered at a Cannes Lions event, took a few weeks to produce and is just over a minute long.

Source: Toys”R”Us