Source: LinkedIn (Justin Breton)

Summary

• Walmart is expanding its Roblox experience by using AR to showcase digital products outside the platform.
• They’ve partnered with web-based AR company 8th Wall to create 3D visuals of items available through ‘Walmart Discovered,’ which can be viewed directly via a link or accessed by scanning Roblox gift card displays in Walmart stores.
• Walmart is also partnering with Roblox Loyalty brand Flaunt to create monthly quests and connect the AR experience to Roblox.