Source: Walmart Realm

Summary

• Walmart launched a new immersive shopping platform called ‘Realm’ on Wednesday.
  • The platform is centered on providing a fresh e-commerce experience that integrates creator personalities and social trends to curate a collection of products in a discoverable format.
  • The experience launched with three thematic virtual shops - So Jelly, Y’allternative, and Go Chromatic.
  • Visitors can navigate around the shops, collecting ‘sparks’ to unlock a reward, explore products, and purchase through the environment.
  • In addition to the virtual shops, the experience includes a ‘Discover’ page that is representative of a social media feed - highlighting products and creator content.
• The experience was created in partnership with Sawhorse Productions (the production company behind the Walmart Discovered Roblox experience), virtual store platform Emperia, influencer marketing agency Influential, and metaverse insights platform GEEIQ.

https://www.linkedin.com/posts/justinbreton_walmartrealm-walmart-immersivecommerce-activity-7199020694590898176-jxqh?utm_source=share&utm_medium=member_desktop