Source: Roblox (Walmart Discovered)

Summary

• Walmart has teamed up with Roblox to test the sale of physical goods through the gaming platform
• The test will run the month of May & includes three items (a tumbler, purse, & headphones) available for purchase directly on Roblox
  • Buyers will receive both the item in real life & a virtual Roblox version for their avatar
  • Roblox shoppers can try on the virtual item before buying
  • When clicking to purchase, a Walmart window pops up within the Roblox experience offering product details, then standard transaction & shipping forms
• Walmart teamed up with three Roblox creators (MD17_RBLX, Sarabxlla, & Junozy) to create the digital representations of the physical items
• The purchase feature is only available to US users aged 13+
• The Walmart Discovered currently has over 20M visitors, it reached this milestone in late March, six months after its launch in Fall 2023

Image Source: Roblox (Walmart Discovered)