Balenciaga continues to lean into music collaborations & gaming with their latest experience - a partnership with French musical artist ‘BFRND’ who has composed all of Balenciaga’s shows since 2017
- The collaboration includes a music playlist from the artist and a new 8-bit video game and NFC-chipped merchandise.
- The game features multiple levels, transporting players to France as they visit notable Balenciaga fashion shows over the past few years surrounded by BFRND music.
- The merchandise includes a range of sweatshirts and t-shirts starting at $875 - all items are embedded with an NFC chip that can be scanned to unlock an exclusive level of the 8-bit video game.
Source: Balenciaga Bfrnd Game
